NFL - RULE THE QUIET
As part of the Rule the Quiet campaign, we created an integrated content series where we dug into how those at the top of their craft plan, prepare, and produce peak performances. We explored the mysteries of flow states and the role music plays in achieving them.
For the hero spot, we created a metaphor using a dark field and spotlights to show how elite athletes block everything out and dive into their own flow state of ultimate concentration before they compete. This is what they ‘see’ when they previsualize the play.
Campaign spots
content stories
Photography
