Rule The Quiet

Bose had a problem. They invented noise cancelling but lately no one seemed to care. Instead, new challengers, like Apple, won all the attention. Bose needed a way to separate itself from the competition and remind everyone that it was the King of Quiet. So while the competition created movie-magic ads of people bouncing down the street or dancing up the sides of buildings, we went real.

Rather than show headphones artificially transform the world around you, we showed how they really transform you. Our campaign focused on real stories from real people – who really use music to elevate their passions to world-class levels so that they can #RuleTheQuiet.

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