Without sound, they’re just sunglasses.
Sunglasses with built-in speakers — it was a brand-new concept. But early tests showed there was a problem with it. No one wanted to wear tech on their head. So, not only did we need to explain a new technology, we needed to do it in a way that made people want to wear it. That’s why we created a bold campaign that eschewed the branding of tech for that of fashion. When other gadgets went crisp and clean, we went edgy and glamorous. Our talent stared down camera and our headline grabbed attention by stating how these sunglasses were both different and better than every other pair.
video
campaign
social
photography
